Two target groups:
1. New Business Owners who want to use media-driven strategies (other than PR and advertising) to gain exposure in the marketplace. Company leaders in this group are interested in putting their leadership, professional story, and product/services into the media spotlight for industry and media attention.
2. Established Business Owners who want to use a cost-efficient, media-friendly approach (other than PR and advertising) to gain exposure in the marketplace. Company leaders in this group are more established, somewhat known in the industry and have made some strides with getting media attention—but seek more creative and concrete strategies to make this more effective.
We’ve made an impact on these client professions:
• You have to step into the spotlight and get the media,
the industry and
• Be an expert in your field!
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